UNUM Creations is a two year old
company started in early 2004. It has been in formal existence for
less than a year under the name UNUM Film Creations Pvt. Ltd. Its
goal is simply to produce socially conscious and commercially
feasible television entertainment in India starting in a regional
language and broaden to include the rest of India. The first
production is a serial on Gemini Television in Telugu under the
title “Toorpu Padamara”.
is based on strong content with social benefits for family viewing.
The pace is suitable to gradually declining attention span of the
viewers where the lags are eliminated without sacrificing the
strength of the content. UNUM depends on strong technical talent
that is suited for the content. Cast is carefully chosen to fulfill
the mission. Team work is the name of the game and those that don’t
fit are bypassed.
The founders, Rao
Chalasani and Purna Chalasani, live in the U.S., Rao Chalasani was a
well recognized Wall Street veteran for 25 years. He was the chief
investment strategist of First Union Securities (later renamed
Wachovia Securities) and was regular on national TV and press
commenting on the economy and financial markets. Rao decided to
spend most of his time on India related causes and left Wall Street
on August 15, 2000. Purna Chalasani is a physician and works as a
Psychiatrist. She actively supports Rao in his endeavors to promote
India related projects. UNUM Creations draws volunteer help in
developing the content and infrastructure. UNUM owes gratitude to
several good hearted people helping in India related projects.